Nintendo or the Pokemon Company doesn’t seem to be too concerned with pulling Pokemon apps, by the way. It’s too married to hardware, too convinced that continuing to release new platforms and supporting them with the Zelda, Pokemon, and Mario are the only way to be profitable. We wish we could just scream, “Hey, guys, look at this, you could be making this instead of some guy who couldn’t even release a clone correctly! Let’s do this!" Oh, how we wish this could be used to lure the Big N to the Store. Money is being made here, and it’s the significant variety. To be clear, Pokemon Yellow is beating out Angry Birds, Fruit Ninja, Cut the Rope, and the world’s latest darling, Clear. Usually, we talk about this in the context of people going nuts over a highly derivative title, like a 2D platformer with plumbers and squishy monsters. Bigger picture, this is a great example of how many consumers want Nintendo games on their phones, and how they’ll try to get it anyway they can. But, this isn’t stopping them from giving it a spin. Undoubtedly, most people downloading this know that this game isn’t official.
On Friday, a clone of Pokemon Yellow hit the App Store, and even though it doesn’t work at all, people have been scrambling over the thousand or so one-star reviews in order to give it a spin. On the other hand, you can’t have a conversation about an unofficial Pokemon app without at least referencing the company. On the rare occasions when it does acknowledge the existence of iPod Touches and iPhones, it’s just either to (a) re-state that it isn’t interested in moving into the mobile space or (b) take a shot at the App Store’s pricing model. The publisher does its best to pretend that the App Store doesn’t exist.
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